Created a hypothetical brand framework document for NoDa Brewing Company.— a craft brewery in Charlotte, NC.
NoDa Brewing was established in 2011, and has a strong following in the Charlotte metro area, in particular, but its brand needed further definition. This brand framework seeks to address that. While I did not work directly with the company, the framework document is based on primary and secondary research.
I also developed online advertising and social media advertising plans for the brand, including some simple creative.
img via nodabrewing.com